PORTFOLIO
I'm a strategic marketing and communications professional with a passion for storytelling, mission-driven work, and audience engagement.
From full-scale website overhauls to creative social video campaigns, I help organizations connect meaningfully with their audiences and grow their impact.
Inbound Marketing Strategy | SEO | Content Development
Litetronics
To support sales enablement and boost qualified lead generation, I developed and executed an inbound marketing strategy tailored to a complex B2B sales cycle.
Highlights:
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Strategic Foundation: Developed detailed buyer personas to target multiple decision-makers and influencers within the B2B purchasing process.
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SEO-Driven Content Plan: Created a robust content strategy including blog posts, pillar pages, lead magnets, email drip campaigns, and optimized web content.
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Sales Alignment: Ensured that content addressed buyer pain points and supported the client’s sales team with valuable, conversion-oriented materials.
Results:
The strategy led to a measurable and sustained increase in qualified organic leads, contributing to greater marketing ROI and improved sales outcomes.
Social Media | Video Content Creation
Southern Horticulture
At Southern Horticulture, I developed and produced a video content series for social media that highlighted plant care tips, sustainable landscaping practices, and the value of native plants.
Highlights:
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Educational Video Content: Created engaging behind-the-scenes videos and how-to segments designed to inform and inspire customers.
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Sustainability Messaging: Focused on native plants and eco-conscious gardening practices to align with community values and drive interest in sustainable landscaping.
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Social Media Strategy: Planned and scheduled content to coincide with in-store promotions and seasonal trends, reinforcing product visibility and relevance.
Results:
The campaign led to increased foot traffic and higher sales of featured plants and products. It also significantly improved community engagement and follower interaction across social media platforms.
Website Design | Messaging | Content Strategy
Shipley's Mobile RV Service
To help Shipley’s Mobile RV Service connect more effectively with their audience, I led a full messaging and web content strategy overhaul designed to increase clarity, usability, and conversions.
Highlights:
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Messaging Strategy Session: Facilitated a collaborative workshop to clarify brand voice and align messaging with customer pain points and expectations.
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Audience-Focused Web Strategy: Developed a website content plan emphasizing simplicity, mobile-friendly navigation, and clear calls to action tailored to on-the-go RV owners.
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Conversion-Oriented Design: Crafted messaging that positioned the service as trustworthy, fast, and convenient—key traits valued by their target audience.
Results:
The new messaging and web strategy led to a notable increase in website traffic and qualified customer leads, helping the business expand its reach and improve client acquisition.
Web Content Management | Website Redesign
Flagler College
As part of a major university website redesign, I led a content overhaul across key sections of the site, including all academic program pages, student life content, and institutional information.
Highlights:
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Unified Content Strategy: Developed and implemented a cohesive strategy to ensure consistency in tone, structure, and branding across hundreds of pages.
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Improved Usability: Reorganized site navigation and content hierarchy to enhance user experience and support prospective student journeys.
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Content Creation: Wrote new content that reflected evolving program offerings, admissions priorities, and student engagement goals.
Impact:
This project sharpened my skills in large-scale content management, stakeholder communication, and strategic content planning—ultimately delivering a more accessible, effective, and mission-aligned web experience for the university.
Writing | Social Strategy | Content Creation
Flagler College
While serving as Social Media Coordinator at Flagler College, I collaborated with a student content team to develop and launch a revitalized Snapchat strategy aimed at increasing student engagement and showcasing campus life.
Highlights:
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Collaborative Strategy Development: Worked closely with student contributors to design a content plan centered on authenticity and community involvement.
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Fresh Content Approach: Introduced behind-the-scenes content, student takeovers, and event coverage to make the channel engaging and dynamic.
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Tangible Growth: The revamped approach led to a 30% increase in follower growth and an 11% increase in views per story.
Impact:
I was invited to share the success of this initiative on Snapchat.Education, a leading industry blog for higher ed marketers. The article outlined our strategy, offered practical tips, and helped position Flagler as a leader in creative social media engagement within the education space.
Writing | Print
LeTourneau University
At LeTourneau University, I contributed feature articles to university magazines designed for both alumni and incoming students, supporting engagement and deepening connection to the institution's mission.
Highlights:
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Mission-Driven Storytelling: Wrote compelling print pieces that highlighted alumni achievements, student experiences, and the university’s impact on lives and communities.
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Audience-Specific Content: Tailored writing to resonate with distinct audiences—celebrating legacy and accomplishments for alumni, while welcoming and inspiring new students.
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Brand Voice Alignment: Ensured all content reflected the university’s core values, tone, and messaging goals, reinforcing its identity across publications.
Impact:
These stories helped strengthen emotional ties between the university and its community, promoting pride and an understanding of the institution’s purpose.





